![]() The company, for example, put electronics in Playmobil characters. This was based on the brands that were already acquired or developed. The company depended on movies and television shows and the creation of new toys. ![]() In addition, the company had a good supply networks and product integrity. Mattel’s core competencies were in their brand, and corporate responsibility. What are Mattel's core competencies? If innovation is not one of these, should it be? Is outsourcing a competency?
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